It is in the DNA of the Bologna-based company to implement new technologies for the energy transition, fostering a far-sighted vision that has always allowed it to be ahead of its time. Therefore SAFE is preparing to launch hydrogen-related technologies on the market. The goal is to develop solutions suitable for the complex handling of this gas, useful for both the transport sector and for grid injection.
In 2021, SAFE has chosen to focus on communication and marketing, opening up to the surrounding market and its economic players, from a perspective of network and brand awareness. This represents a natural step along a rising path driven by innovation. A constantly changing market requires constant monitoring, adaptation of language and identification of the inherent communication channels.
For this reason, SAFE has updated its online and offline image by working with a young company to develop a new communication strategy.
To help achieve the European Union’s climate targets – which call for a 55% reduction in greenhouse gas emissions by 2030 – Gas for Climate proposes that at least 8% of the gas used in the EU by 2030 should be biomethane and at least 3% should be green hydrogen. In addition, the EBA report claims that by 2030 the biogas and biomethane sector will double in volume, and by 2050 it is estimated to quadruple.